A new identity for an evolving business that retained the trust and relationships built over years with their clients.
OVERVIEW
To assist with this transformation, Strata Capital partnered with Baker Creative to craft a new brand identity, website, and stationery suite. This strategic rebranding aimed to signal a new chapter for the company while ensuring continuity for their valued clientele.
THE CHALLENGE
The company had established strong relationships with clients who relied on their financial expertise, and they wanted the new identity to retain those loyal clients and attract new ones. Additionally, the new identity needed to reflect the company’s future-focused approach and their broader ambitions.
THE SOLUTION
Baker Creative was tasked with building an identity that represented Strata Capital’s core values: trust, expertise, and progression. Baker Creative worked to design a cohesive brand identity and website that not only spoke to the company’s heritage but also embraced the modern financial landscape.
BRAND IDENTITY
The new brand identity centered around the concept of “Strata” – layers of expertise & trust locked together, that have been built up over time, much like the financial services Strata Capital offers.
A fresh logo and visual language were developed, carefully balancing sophistication and modernity, all while preserving the reliability and professionalism that their existing clients associated with the previous brand.
STATIONERY & COLLATERAL
A full range of branded stationery, including business cards, letterheads, notepads, and digital templates was developed to align with the new identity. Each piece was designed to reflect Strata Capital’s professional image while maintaining a modern and cohesive feel across all touch points.
WEBSITE DESIGN & BUILD
Baker Creative designed a sleek, user-friendly website that showcases Strata Capital’s comprehensive financial services and forward-thinking approach. The website’s design focused on clean lines, intuitive navigation, and a professional aesthetic that communicates confidence and clarity. The new site serves as a vital touchpoint for both new and existing clients, reinforcing the company’s brand values.