OVERVIEW
As a member of Brooke, I took on the challenge of creating a complete visual package for our single ‘Breathe’, needing to capture the essence of our sound across multiple touchpoints. The project required developing artwork that would work seamlessly from the small-scale Spotify thumbnail through to a full-length promotional video, while maintaining visual consistency that reflected the track’s atmospheric qualities. My solution focused on creating a unified aesthetic that could adapt across formats while strengthening our band’s visual identity.
WHAT WE DID
I developed a comprehensive visual campaign starting with the core thumbnail artwork that would serve as the foundation across all formats. From this, I created a 7-second animated loop for Spotify’s Canvas feature, bringing subtle movement that enhanced the listening experience without overwhelming the music.
The project culminated in a full-length promotional video that expanded on the established visual language, creating an immersive experience that amplified the emotional resonance of ‘Breathe’. Each deliverable was optimized for its specific platform while maintaining the cohesive brand story that helps Brooke stand out in today’s crowded music landscape.
