Client:

Jonathan Pie

Project:

Identity and website refresh

Description:

Jonathan Pie is a fictitious British news reporter, created by comedian Tom Walker. Pie appears in a series of video clips where he rants about the state of politics, presented as if he is a real reporter speaking his personal opinions to camera before or after filming a regular news segment.

Jonathan Pie’s image and online presence required a refresh to coincide with the launch of his live show, which was to become available to buy as a digital download via the website. We refreshed the Jonathan Pie logo identity with a more vibrant colour scheme and striking typography. We then applied the new identity to a brand new responsive WordPress website which we designed and developed.

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